Privacy Policy

Last Updated: August 11, 2016

THIS IS A CONTRACT BETWEEN YOU, MMSR, LLC d/b/a MapVida AND ITS SUBSIDIARIES AND AFFILIATED ENTITIES (collectively “MapVida,” “we,” “us” and/or “our”).
This Policy governs the use of all websites, subdomains, online services, inline frames, and mobile applications operated by us (collectively, “Sites”), and explains how we may collect and use your personal information on or through the Sites, how we protect such information, and the choices you have concerning the use of such information. Please read this Policy carefully.


Please remember that this Policy applies only to information collected on or through our Sites. We are not responsible for the privacy of information you reveal or post on third party sites or in a public forum (e.g., message board, blog, chat room, third party website or application, or social media site).


Personally Identifiable Information.  Personally identifiable information is information that identifies you or can be used to identify or contact you (“Personally Identifiable Information”). Personally Identifiable Information may include, for example, your name, address, email address, telephone number, birth date, and billing and credit card information. Certain information may not be personally identifiable when standing alone (e.g., your age), but may become so when combined with other information (e.g., your age and name). We may request Personally Identifiable Information from you when you register, subscribe or create an account in connection with some aspect of our Sites. In all cases, we will collect Personally Identifiable Information from you only if you voluntarily submit such information to us. You do not have to provide us with any Personally Identifiable Information to visit our Sites. However, if you choose to withhold requested information, you may not be able to access all sections or content of the Sites, or to use or receive services or other offerings or promotions through the Sites.  We may contact you via your email address or telephone number to the extent you provide us with such information.

Non-Personally Identifiable Information.  When you access or use one or more aspects of our Sites, we also may collect information that, by itself, cannot be used to personally identify or contact you (“Non-Personally Identifiable Information“).  For example, Non-Personally Identifiable Information may include demographic information (such as age, profession or gender), or other anonymous statistical data involving the use of our Sites (such as user IP addresses, browser types, domain names, operating systems, ISP domains, device location,  device type, Internet service provider (ISP), referring/exit pages, geolocation, information about traffic patterns, search terms used on the Sites, areas of the Sites accessed, the duration of visits to the Sites, etc.).  Non-Personally Identifiable Information is used to help us understand who uses our Sites, to more effectively advertise our services, and to improve and market our Sites. We may gather information about your location based on your visits to our Sites from a laptop computer, desktop computer, tablet or mobile device.

Device Information. We collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number). We may associate your device identifiers or phone number with your MapVida account. We may also use technologies to provide you with tailored information and features as you use our Sites.  When you access our Sites from your mobile, handheld device (“Mobile Device”), we may obtain information about the type of Mobile Device you are using. We may use this information to notify you of features and products that may be available on your Mobile Device. Certain features may require our collection of the phone number of your Mobile Device. We may link that phone number to the Mobile Device identification information. In addition, some mobile network providers (each, a “Mobile Provider”) in the United States are required to use tools that track the physical location of Mobile Devices that use their service. Depending on your Mobile Provider and Mobile Device, we may automatically receive this information. When you use the services available on our Sites, we may also collect, store and process information about your actual location.  We may use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide us with information on nearby devices, cell towers and Wi-Fi access points. WE MAY USE AND STORE THIS INFORMATION TO PROVIDE LOCATION-BASED SERVICES, INCLUDING LOCATION-TARGETED ADVERTISING. BY ACCESSING AND USING THE SERVICES AVAILABLE ON OUR SITES YOU ARE EXPRESSLY CONSENTING TO OUR COLLECTION, STORAGE AND PROCESSING OF SUCH INFORMATION AND ARE PROVIDING US WITH YOUR PRIOR WRITTEN CONSENT TO RECEIVE TEXT MESSAGES, PHONE CALLS, AND ELECTRONIC EMAIL.

Information from Other Sources.  We may also supplement the information we collect through the Sites with information we receive from other sources, for example  in connection with third party demographic, advertisement, marketing and other analytics surveys or services.

A few of the methods that may be used to collect information about you (including Personally Identifiable Information) include, without limitation, the following (and subsequent Sites and methods hereafter developed):
Becoming a Registered User.  You must first complete steps to become a registered user in order to access certain portions of our Sites, such as to create a profile, utilize certain services, or take advantage of special offers. During these steps, you may be required to provide us with information (including Personally Identifiable Information) such as name, address, phone number, and email address.
Email Communications. If you send us an email with questions or comments, we may use your Personally Identifiable Information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, credit card information, social security numbers, or bank account information, to us by email. We reserve the right to send you transactional emails such as customer service communications.

Internet Log Files.  We also collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Sites. This information may be used to analyze trends, to administer the Sites, to monitor use of our Sites, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes, such as personalizing your experience on our Sites and evaluating our Sites and promotions in general.  We may also share this information with third parties.

Cookies. “Cookies” are small text files or other similar files placed and stored on the hard drive of a computer, mobile or other device when it is used to access the Sites. Cookies may be used for many purposes, including, but not limited to, remembering you and your preferences and tracking your visits to our Sites. We may use advertising or targeting cookies to deliver advertising messages to you, to limit the number of times you see an advertisement, and help measure the effectiveness of an advertising campaign.  We may also use these cookies to link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites.  These cookies are used to identify that you have visited our Sites, so that we can show you relevant advertisements and provide advertising networks with information on your visit so that they can present you with advertisements  that you may be interested in.  We may analyze the information derived from cookies and other technological tools we employ (such as Local Shared Objects (LSOs), HTML5 local storage, clear gifs/web beacons) and match this information with data provided by you or another party. We may provide our analysis and certain non-personal information to third parties (who may in turn use this information to provide advertisements tailored to your interests).  If you choose to disable such tools on your device, some features of the Sites may not function properly or may not be able to customize the delivery of information to you.

Web Beacons.  “Web beacons” are small graphic images or other web programming code that may be included in our website pages. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users of our website pages.  Unlike cookies, which are typically stored on your computer or mobile device’s hard drive, web beacons are embedded invisibly on web pages. Web beacons or similar technologies help us better manage content on our website and other Sites.

Embedded Scripts.  An “embedded script” is programming code that is designed to collect information about your interactions with the Sites, such as the links you click on. The code is temporarily downloaded onto your computer, mobile or other device from our server or a third party service provider.
Web Traffic and Web Performance Analytics.  We may also collect information using a variety of reports from web traffic and web performance analytics companies to improve our Sites. This information allows us to better understand users of the Sites, and to customize the Sites while also tracking our success at reaching new audiences. This Policy does not govern the ability of any third party analytics company to use and share information collected by such company.

IP Addresses. An IP address is a number that is assigned to your computer, mobile or other computing device whenever you are surfing the Internet. Web servers (computers that “serve up” web pages) automatically identify your computer or other computing device by its IP address. When users access our services via the Sites or inline frames, or request pages from our Sites, our servers may log their IP addresses, device location information, and social media account information.


In general, we use the information collected on and through our Sites and our inline frames embedded in third party sites as follows: to help us understand who uses our online tools and services, and how they are used; to personalize your experience, including through advertising and marketing activities (such as making predictions about your characteristics, interests or preferences and displaying targeted ads, content, features, deals and offers that match your profile or that we believe will be of interest to you); to assist you in using our Sites and other online tools and services; to send you push notifications; to interact with you on social media platforms; to send you surveys, updates, alerts and feedback requests; to link or combine with other information we get from third parties; and to improve our Sites and other online tools and services. If you become a registered user through our Sites, we may use your information to contact you about our services, information and news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with an option to unsubscribe or change your preferences. In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information (including Personally Identifiable Information) to respond to your questions or comments, and we may file your questions or comments for future reference. We may also use the information collected to send you important service announcements and updates regarding our Sites or about your billing account status. You will not be able to unsubscribe from these service announcements and updates as they contain important information relevant to your use of our Sites.

We may also use the information gathered on and through our Sites to perform statistical analysis of user behavior related to our Sites and those of our partners, affiliates, subsidiaries and other third parties we may share your information with, or to evaluate and improve our Sites. We may link some of this information to Personally Identifiable Information.


Affiliates.  We may disclose information (including Personally Identifiable Information) about you to our Affiliates. For purposes of this Policy, “Affiliates” means any person or entity which directly or indirectly controls, is controlled by or is under common control with MapVida, whether by ownership or otherwise. Any information relating to you that we provide to our Affiliates will be treated by those Affiliates in accordance with the terms of this Policy.

Laws and Legal Rights.  We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with laws or regulations, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating this Policy, our Terms of Service or other user agreement, or to protect the safety or security of our users, our Sites or the general public.

Third Parties and Advertisers. We may share or sell your information (including Personally Identifiable Information) with advertisers, partners and third party deal sites for marketing purposes.  We may partner with a third party to either display advertising on our Sites or to manage our advertising on other websites. Our third party partner may use technologies such as cookies to gather information about your activities on Sites and other sites in order to provide you advertising based upon your browsing activities and interests. If do not wish for your information to be shared or sold to any third party, then do not use the Sites.  To the extent you wish for MapVida to delete your information or to not directly send you personalized internet-based ads following your use of the Sites, please contact MapVida at the Contact Information listed below.  Please note that opting out of personalized internet-based ads will not opt you out of being served ads. You will continue to receive generic ads.  Also note that MapVida also cannot control the use or deletion of your information by any third party once your information has been shared with such third party.  We might inform third parties regarding the number of unique users who visit our Sites, the demographic breakdown of the registered users of our Sites, the geographic location of our users, or the activities that visitors to our Sites engage in while on our Sites. The third parties to which we may provide this information may include independent providers of services, potential or actual advertisers, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.  We also may allow advertisers (“Advertisers”) to choose the users who will see their advertisements or promotional offers. You agree that we may provide any Personally Identifiable Information and Non-Personally Identifiable Information we have collected from you to an Advertiser, so that Advertisers may send you advertisements or offers. DO NOT USE THE SITES IF YOU DO NOT CONSENT TO THESE ACTIVITIES.

You may see certain ads on other websites if we participate in advertising networks administered by third parties. These networks track your online activities over time by collecting information through automated means, including through the use of the automated technologies described above, and they use this information to show you advertisements that are tailored to your individual interests. The information they collect includes information about your visits to our Sites, such as the pages you have viewed. This collection may take place both on our Sites and on third-party websites that participate in the relevant ad network, such as websites that feature advertisements delivered by the ad network.

Outside Contractors. We may employ independent contractors and vendors (collectively, “Outside Contractors“) to provide specific services and products related to our Sites, such as hosting and maintaining our Sites, providing credit card processing and fraud screening, and developing applications for our Sites and e-mail services. These Outside Contractors may sometimes have limited access to information collected on our Sites, including your Personally Identifiable Information, in the course of providing products or services to us. Access to your Personally Identifiable Information by these Outside Contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function for us. We also require that these Outside Contractors (i) protect the privacy of your Personally Identifiable Information consistent with this Policy and (ii) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products or services for which we contracted.

Sale of Business.  We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of our assets, provided that the third party agrees to adhere to this Policy. We will notify users of any such transfer through notice on our Sites and/or through email.


California Civil Code Section 1798.83 permits users that are residents of California to request the following information regarding our disclosure of your Personally Identifiable Information to third parties for those third parties’ direct marketing purposes:  (i) a list of certain categories of Personally Identifiable Information that we have disclosed to certain third parties for their direct marketing purposes during the immediately preceding calendar year, (ii) the identity of certain third parties that received Personally Identifiable Information from us for their direct marketing purposes during that calendar year, and (iii) examples of the products or services marketed (if we have that information).  If you are a California resident and would like to make such a request, please email or write us at the contact information listed below.


Whether or not you provide Personally Identifiable Information is completely your own choice. You are not obligated to answer any question that is presented to you on our through our Sites. You may opt-out from receiving future promotional information from us or our Affiliates, or direct that we not share your information with any Affiliates, as set forth below. Whether or not you opt-out is your choice; however, in many instances this type of information is required to participate in a particular activity, realize a benefit we may offer, or gain access to certain content, services, or offers on our Sites.


You should be aware that there is always some risk involved in transmitting information over the Internet.  No method of transmission over the Internet is 100% secure. There is also some risk that others could find a way to thwart our security systems. As a result, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.  


The Sites may offer publicly accessible profiles pages, blogs or community forums or other ways to permit you to submit certain content, including postings, text, reviews, images, messages, location data, files, and other materials you post, transmit through, or link to the Sites (collectively, “User Content”). We or others may reproduce, publish, edit, delete, distribute or otherwise use User Content online or offline in any media or format. Others may have access to this User Content and may have the ability to share it with third parties across the Internet. You should be aware that any User Content you provide in these areas may be read, collected, and use by others. Thus, please think carefully before deciding what information you share, including Personally Identifiable Information, in connection with your User Content. Please note that we do not control who will have access to the information that you choose to make public, and cannot ensure that parties who have access to such publicly available information will respect your privacy or keep it secure. We are not responsible for the accuracy, use or misuse of any User Content or information that you disclose or receive


We do not want to receive proprietary information from you through our Sites or otherwise. Please note that any information or material sent to us will be deemed NOT to be confidential, except your Personally Identifiable Information.  By sending us any information or material, including User Content, you grant us an unrestricted, irrevocable license to use, reproduce, display, perform, modify, edit, transmit and distribute those materials or information, and you also agree that we are free to use any ideas, concepts, know-how or techniques that you send us for any purpose. However, we will not publicly release your name unless: (a) we obtain your permission to use your name; or (b) we first notify you that the materials or other information you submit to a particular part of these Sites will be published or otherwise used with your name on it; or (c) we are required to do so by law.


The Sites are not designed for or directed to children under the age of 13. We do not collect Personally Identifiable Information on or through or Sites from any person we actually know is under the age of 13.  We urge all parents or guardians to participate in their children’s exploration of the Internet, and to teach their children about protecting their Personally Identifiable Information while online.  If you use the Sites, you hereby represent and warrant that you are at least 13 years of age. In compliance with the Children’s Online Privacy Protection Act, any information we receive from users we believe to be under the age of 13 will be purged from our database.


You may contact us as at the following contact information if: (a) you have questions or comments about this Policy; (b) wish to make corrections to any Personally Identifiable Information you have provided; (c) want to opt-out from receiving future commercial correspondence, including emails, from us or our Affiliates; or (d) wish to withdraw your consent to sharing your Personally Identifiable Information with others

MMSR, LLC d/b/a MapVida
Attn: Compliance Officer
Please note that we may not be able to fulfill certain requests while allowing you access to certain benefits and features of our Sites.


The Sites are hosted in the United States and are governed by United States law. If you are using the Sites from outside the United States, please be aware that your information may be transferred to, stored and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Sites, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Policy.  In addition, information that we publish on the Internet may contain references or cross references to our programs and services that are not announced or available in your country. Such references do not imply that we intend to announce such products, programs or services in your country.


Except as expressly stated elsewhere in this Policy, this Policy constitutes the entire agreement between MapVida and you pertaining to the subject matter described in this Policy. If any provision of this Policy is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Policy. No waiver of any of this Policy will be deemed a further or continuing waiver of such term or condition or any other term or condition.



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